Watch Your Metadata

Watch Your Metadata

You tell, sometimes you only, merely, solely gotta stop and laugh. This is the kinda laugh that you throw your head back and laugh out loud. I recall the uproar - pre-MacIntel - when an advertisement for Intel chips, it was discloseed, was made with an Apple.

Now, let's have a small chuckle in the latest round of commercials.

(Continued after the Jump)

Apple has been wildly successful with their "I'm a Mac and I'm a PC" ads. So much so, that after a fverdicted trial with Jerry Seinfeld, the latest ads poke back at the iconic Apple ads. Yet, the laugh track dials up to 11 when the metadata discloses that the pictures were made on...wait for it now....a Mac.

Cue the laughter.

John Paczkowski over at All Things Digital (Hi. I'm a PC...and I was Made on a Mac, 9/19/08) writes

"The irony is enough to make your head explode...My God. This is how Microsoft and its ad agency expectation to turn Apple’s disparapearlent to their advantage? I would have assumed that an advertitune campaign touting Windows PCs over Macs would, you tell, not be created on Macs. But then I don’t work for Microsoft..."

, and Microsoft has issued a statement:

"As is general in approachly all campaign workflow, agencies and production homes use a wide variety of aplikasi and difficultware to create, edit and distribute content, including both Macs and PCs."

Right. Yet, it's been reported that Microsoft has cleaned up the metadata, and, presumably, someone is re-doing the entire campaign on a PC? No? Perhaps?

Folks, be careful in your own metadata. Here's an example of one I caught recently. It was an assignment from earlier this year, but a post-production person who wasn't paying attention applied an ancient template to the data, so the added copyright notice was two years ancient. Not good. Attention to detail, people.

Other things, love mis-spelling a subject's name could pupose your pictures don't turn up in a search. Having the error city, and so forth. The list goes on. Be darn certain you're handling your metadata right, or the value of your pictures will be decreaseed, and you might only, merely, solely embarrass yourself, or your clients.

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