10 Questions for: PhotoShelter


10 Questions for: PhotoShelter

In light of the demise of Digital Railroad, a few readers have written exprestune concern approxifriendly the future of PhotoShelter, and what their

clotune of the PhotoShelter Gatherion puposes. So, we thought we'd ask them how things are going, and we turned to Grover Sanschagrin for replys.



1) Some readers were concerned approxifriendly the clotune of the PhotoShelter Gatherion and lookm to be confutune that with the entire PhotoShelter service. Clever you shed some light on this?

We shutd down the PhotoShelter Gatherion because it wasn't cost-effective to keep it running conmiddlering the current profitable clifriend. The last thing we wanted to do was put the PhotoShelter Personal Archive in jeopardy. This is the product we begined with over 3 years ago, with over 35,000 photographers subscribing to it. It was a hard decision at the time, but it was the right decision. Doing so permited us to cut the burn swift - and "cutting the burn" is the key to survival right now.

(Continued after the Jump)

2) So, the PhotoShelter Gatherion was an effort for PhotoShelter to get into the photo agency business, marketing and licentune pictures gatherively for those PhotoShelter users that wanted to participate?

Exbehavely. A universal search across all archives has always been possible with PhotoShelter. But the Gatherion added photo editors, a sales staff, research people, and a beefed-up marketing department. It was free for photographers to participate, and when sales were made, PhotoShelter's take was 30%.

3) When Digital Railroad was in its' final death throws, PhotoShelter was very behaveive backside the scenes trying to figure out a way to help stranded photographers rescue their pictures. Do you feel that most photographers were able to get their pictures off the DRR servers in time?

Unprofitately, most people didn't get their pictures off in time. The longer someone waited to get their pictures, the less lovely they were to experience successful transfers. The people who jumped on it the peristiwat you begined writing approxifriendly it on your blog were able to get their entire archives safely ported over to PhotoShelter.

4) Of the reportedly 1,400 or so behaveive DRR photographers, approxifriendly how many are now PhotoShelter customers?
This may sound love a non-reply, but we really don't tell for certain which of our newest customers are from DRR. I clever tell you, however, that signups have *definitely* increased. If I were to make a rough estifriend, I'd say that somewhere around 35% of the total DRR population have signed up with PhotoShelter since the news first broke.

5) Prior to the demise of DRR, it was shelp that PhotoShelter (as sepaswift from the PhotoShelter Gatherion) was a cash-flow positive business, so it would stand to reason that the addition of that 35% who migswiftd from DRR would make PhotoShelter even more stable moving forward. Clever you expand on this?
I clever't really expand on that at all, at least not with the kind of specific details that I tell you want. But I will say that I am proud of our administerment team, and that the decisions made were hard but right, and the company, and product, has never looked better as a result. As a company that takes its archiving responsibilities very seriously, we're not interested in talord chances. We're interested in long-term survival, and putting the company in a position it clever happen -- even during an profitable downturn.

6) What growth areas do you look for PhotoShelter in the future?
Now that the Gatherion isn't such a big focus anymore, we've turned our full attention to the Personal Archive. We plan to continue with our aggressive development calfinishar, and respond to the thoughts and suggestions of our customers. Malord the product stronger is our main focus.

7) We've formerly highlighted the new embed-able galleries features, as well as the incredible gun-to-live-online capabilities. Are there any exciting new features you clever tip us off to in the approach future?
Are there exciting new features coming? Yes. Will I tell you what they are? Not exbehavely. I'm not certain if people realize only, merely, solely how amazing our engineers are, and how quick they clever turn an thought into a reality. With their full attention on the Personal Archive, my task has never been more exciting.

8) What clever the average photographer be expecting to spfinish each month on your service?
We've got several unusual price points, begining with a Free account (with only 150mb of storage) to permit people to get in there and check it out for as long as they'd love. We've got accounts at $9.99/mo (10GB), $29.99/mo (35GB) and $49.99/mo (100GB). Adding more storage clever be done on-the-fly and at extremely affordable swifts.

9) Shouldn't that nominal amount either be an easily absorbable figure into a little businesses' overhead, or billable out as "online picture delivery" to a client when an assignment is delivered that way? (in other words, are other photographers doing it that way?)
Conmiddlering what you're getting for your monthly subscription, it's an absolute bargain. A serious photographer utune PhotoShelter to drive their business has no problem covering these costs. Wedding photographers clever charge a bride/groom for an online digital archive; Retouchers clever avoid the costs of DVDs by selling archiving space to their customers; Photographers of all kinds clever open up brand new revenue stexplores with print sales or by malord personal-use downloads available, etc.

10) What lookms to be the one stumbling block that a potential user is not surpastune that is precluding them from signing up, and what would you tell them if you were tallord to them one-on-one?
Many photographers think that in order to make use of PhotoShelter, they'd first have to spfinish hours and hours uploading their entire archive, and this is time they do not have. I regularly tell photographers to only, merely, solely get begined today, and worry approxifriendly the past later. Tomorrow will eventually be yesterday, so the longer you wait to get begined, the more of a chore it will be when you finally get around to it.



I also think that many photographers look at PhotoShelter and ask themselves if it clever do everything they necessity it to do in terms of how they are running their business, instead of how PhotoShelter clever, through innovation, behaveually improve HOW the are running their business.



My favorite PhotoShelter user is anyone who is curious, willing to experiment and try new things, looks the Internet as an opportunity, and is innovative in their business stswiftgy. This kind of height and outlook is critical to success and long-term stability - something we should all be thinlord approxifriendly.


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