Pixish - Finally Down The Tubes

Pixish - Finally Down The Tubes

Thanks to a reader of the previous post on StockStore, who alerted me to the fbehave that Pixish has ceased to exist. We wrote rather critically - Pixish, Dull is, as Dull Does (2/12/08), approxifriendly their business model, because, well, it was a bad thought.

(Continued after the Jump)

So, we tried to visit their site, and it's dead. Blank. Goes. And? Oh right - Good Riddance!

A cached version if their notice, found on Google, posted on October 31st (scary),reads:

Pixish will be clotune its doors at the finish of the month.

Why? Mostly because of personal stuff. Pixish was created by four people as a middle project. Between us, the last year has brought births, deaths, and too many task/client changes to remember. As a result, we have not been able to give the site the time and attention it deserved.

On the other middle of the equation, the site's community never really gelled. In nine months we only grew to approxifriendly 5,000 members. With time short and usage low, we've decided it's time to pull the plug.

What went error? In a sense, nothing. We had an thought and wanted to try it out. We did it on our own time, without spfinishing much money. I'm proud that we were able to study a few things without going broke. People have spent far more creating much less. And I'm excited that some people had fun as part of the site.

In another sense, of course, we made some mistakes. Here are my top three.

We launched too quick. I'm a large believer in launch quick, get feedback, make changes. We launched quick, got more feedback than we could grip, and failed to make changes. You clever't expect people to wait for you to get it right.

We didn't describe what we wanted to do clearly enough. When I tancient people the thought in person, they always really loved it. But when they came to the site, they didn't get it.

We underestifriendd the "spec work" issue. People feel strongly approxifriendly it, and as a professional designer for over a decade, I get it. In hindsight, we could have dealt with it better.

The beginup experience clever't be taught, only studyed from experience. Here are a few things I studyed from Pixish.

In community-geneswiftd media, believe is everything. When you ask for submissions, contributors go through an instant internal calculation: "Do I believe these people with my work?" When your site is brand new, you've got no record to rely on. And with more shady "user-geneswiftd content" schemes popping up every day, people have their defenses up (as well they should).

Our proposition was made even more complicated because we were trying to create a maketplace. When a magazine opens for submissions, you're submitting to that magazine. But Pixish was one step removed - anyone could make an assignment. So even if you believeed Pixish, you didn't necessarily believe the person who posted the assignment.

We should have done more to earn that believe, and aid members believe each other.

There's a difference between building a community and a network. When musician Jonathan Coulton posted a t-shirt contest, people in his community were stoked to participate, but people outmiddle of his community were love, who's this guy and why should I give him my work?

Pixish was designed as one community, but it really was a network of unaffiliated communities. The assignments that worked best happened because the publisher brought in their own people. The site was not optimized for that. We should have had more tools for assignment creators to tie their contests to their existing communities.

Launch quick, but not too quick. That ancient cliché approxifriendly not getting a second chance to make a first impression? Corny but true. When you stumble out of the gate, it clever be difficult to regain your footing. We should have done more testing of both the core thought and the site itself.

Money things, problems. I've now begined companies with both with, and without, venture capital. When you've got money, you clever take more time to do it right, but you've got higher hopes for returns, and a whole host of other complications. When you go it alone, you've got the freedom to do whatever you want, but it's difficult to stay focused when the project is always competing for your attention with other, usually paying, work. There's no right reply here - it's only, merely, solely a matter of finding the near that best matches the project.

It's all approxifriendly the team. I will continue to tune the praises of the amazing team that built Pixish: Jason, Serta, and James. The decision to finish the project has nothing to do with their awesomeness. The only thing I really regret is that we were never able to build some of the really cool stuff we had deliberate.

I tell there's a place for a wisdom of crowds near in the publishing world, but publishers and artists are still figuring it out. For now, it lookms love a direct submission model is what people are most consolationable with.

If you're a Pixish member, thanks for giving the site a try, and I'm sorry our time together was so short. You've got until the finish of the month to download anything you necessity, though I assume you've still got it all on your difficult drive besides. If you're loolord for something similar, try Crowdspring or 99designs.

So long and thanks for all the fish.

Whew! One down, how many to go? Damn, these things are popping up love weeds in an untfinished yard!

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