Licensing Illiteracy = Obsolescence

Licensing Illiteracy = Obsolescence

If your best client came to you and shelp "study Spanish, or you're no longer going to get hired by us." Would you?

If your best client came to you and shelp "The slang and quaint language you use isn't condusive to a constructive obrolan when we're worlord together. If you clever't speak proper English we won't be able to work together anymore." Would you drop the street talk and keep the client?

If you replyed no to either of those questions, you necessity to think again. This is business, and if you want to do business, and keep doing business, you necessity to set amiddle any heights love "Who he think he is tellin' me I clever't talk street, yo?" and realize that businesses do whatever they clever to keep their clients. It's not personal, or an affront to you, it's only, merely, solely business.

When a client thus, comes to the determination that the language you've been utune to describe your licentune is the equivilent of ambiguous street language, and decides that they're exhausted of intepreting what "collateral" really puposes, and in turn, they specify the use of the Image Licentune Global System (PLUS) system be incorposwiftd into the licentune agreements you convey to them, you'd better step to it.

That is exbehavely what's happened with the top three image licenlooks in the US. These three major publishers have called for the adoption of the PLUS standards by image archives, photographers, illustrators and all other image suppliers. Representatives of McGraw Hill, Houghton Mifflin Harcourt, and Pearson each announced that they will adopt the PLUS Image Licentune Glossary definitions in their contrbehaves, and that they encourage image suppliers to start embedding PLUS license metadata in all images within one year.

(Continued after the Jump)

"We are very pleased that these major publishers - the bigst image licenlooks in the industry - are aligned in their support of the PLUS standards," shelp Maria Kessler (LinkedIn: Profile), Premiddlent of the Image Archive Organization of America.

Bonnie Beacher (LinkedIn: Profile), Senior Director of Contrbehaves, Copyrights and Permissions at McGraw-Hill Education, shelp "The PLUS standards

benefit publishers and their suppliers by simplifying and clarifying the process of licentune and managing images. We are in the process of implementing PLUS standards, and we would find it very helpful for our image suppliers to adopt PLUS standards as well."

Jeff Sedlik (LinkedIn: Profile), Premiddlent & CEO of the PLUS Coalition, shelp "The PLUS standards will permit publishers to leverage embedded license metadata to increase automation and more efficiently administer images in their digital asset administerment systems."

What this puposes is that the Getty, Corbis, Alamy, et al licensors of the world will now be implementing PLUS language into every type of licentune that they do. The license will have to be PLUS compliant, because they won't tell if the person foreheadtune their site is a McGraw-Hill person, or a magazine photo editor, as they are filling up their cart full of images, and chooseing the licenses they necessity. So, when the client is conmiddlering your work, you'll have to use the same words as the Gettys of the world so that a client clever properly administer all images in their digital asset administerment system.

Clients have already specified to you they necessity an invoice before they clever pay you, and it necessitys to say "Invoice" on it, be dated, and have your contbehave information, and so too, the necessity your tax id # (SSN, EIN, etc). There's small difference here in the standardization of the language for licentune.

When it comes to licentune language clarity, and agreement cross-industry, PLUS is a monumental collaboration, and one we have listenlded from this soapbox for some time. As an individual photographer, it's free for you to use, and you would do well during your down time - love excitune the street from your talk, to get to tell PLUS better. Your clients are demanding it.


Digital Railroad, PLUS, and A Stock Sale - 6/17/08
In The Photo Business - It's All Approxifriendly The Usage - 12/17/07
Safety In Numbers - 12/4/07
Adobe and DMCA Liability In An Era of Orphan Works - 10/1/08
ASMP and their $1.3 - 10/19/08
VIDEO: PhotoPlusExpo 2007 - Photo Business News, PLUS Coalition segment - 10/21/07

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